customerSat {bayesm}R Documentation

Customer Satisfaction Data

Description

Responses to a satisfaction survey for a Yellow Pages advertising product. All responses are on a 10 point scale from 1 to 10 (10 is "Excellent" and 1 is "Poor")

Usage

data(customerSat)

Format

A data frame with 1811 observations on the following 10 variables.

q1
Overall Satisfaction
q2
Setting Competitive Prices
q3
Holding Price Increase to a Minimum
q4
Appropriate Pricing given Volume
q5
Demonstrating Effectiveness of Purchase
q6
Reach a Large # of Customers
q7
Reach of Advertising
q8
Long-term Exposure
q9
Distribution
q10
Distribution to Right Geographic Areas

Source

Rossi et al (2001), "Overcoming Scale Usage Heterogeneity," JASA 96, 20-31.

References

Case Study 3, Bayesian Statistics and Marketing by Rossi et al.
http://faculty.chicagogsb.edu/peter.rossi/research/bsm.html

Examples

data(customerSat)
apply(as.matrix(customerSat),2,table)

[Package bayesm version 2.2-2 Index]